Challenge

Build a Campaign for a brand that is new to you, or a brand that don't know much about. Tailor this campagin more towards rebuilding a brand.

Insight

Sol, a Mexican beer brand, is currently brewing their beer with Solar Energy from the Sun. They recently have taken on sustainability by reducing carbon emissions and using renewable energy from their own solar powered panels for brewing their own beer.

Solution

Promote Sol by incorporating an awareness campaign about brewing beer with renewable energy - powered by the Sun. Rebrand Sol with a "Brewed by the Sun" campaign, creating sun powered advertisements, which change when sunlight strikes their Sol products. Use the Power up tagline and highlight the effects the sun has when light reflects on each product. Including the Sol Beer Bottle and a new watch band.