Challenge

Build a Campaign for a brand that is new to you. Tailor the campaign more towards the rebuilding of it's brand.

Insight

Sol, the Mexican beer brand, is now brewing its beer using solar energy. They’ve recently doubled down on sustainability by cutting carbon emissions and powering their brewing process with renewable energy generated from their own solar panels.

Solution

Promote Sol by incorporating an awareness campaign about brewing beer with renewable energy that is powered by the Sun. Rebrand Sol with a "Brewed by the Sun" campaign, creating sun powered advertisements, which change when sunlight strikes the products. Use the Power up with Sol tagline while highlighting the effects from the sun on each product.