Challenge

Build a Campaign for a brand that is new to you, or a brand that you don't know much about. Tailor this campagin more towards the rebuilding of a brand.

Insight

Sol, the Mexican beer brand, is now brewing its beer using solar energy. They’ve recently doubled down on sustainability by cutting carbon emissions and powering their brewing process with renewable energy generated from their own solar panels.

Solution

Promote Sol by incorporating an awareness campaign about brewing beer with renewable energy - powered by the Sun. Rebrand Sol with a "Brewed by the Sun" campaign, creating sun powered advertisements, which change when sunlight strikes Sol products. Use the Power up tagline and highlight the effects the sun has when light reflects on each product. Including the Sol Beer Bottle and a new watch band.