Challenge

Differentiate a new PRO CLASSIC line from CLASSIC VANS. The PRO CLASSIC shoes don't differentiate stylistically and are being positioned, the same way as the VANS CLASSICS from the 1970s. Give the PRO CLASSICS a new & different vibe, and make this a more product focused

campaign.

Insight

Since the ‘70s -- VANS have been an essential part of street fashion. In fact, the shoes were created by listening to the urban, street, skateboard community. That is why VANS CLASSICS has introduced so many colors, patterns and materials; to match the diversity and fashion tastes of urban 12 to 24-year-old men and women.

Solution

Raise awareness of the PRO CLASSICS by featuring and highlighting one color every month of the year. Bring attention to the different styles of PRO CLASSICS, continuing to use the traditional Van patterns, but organizing them by coordinating a monthly featured color. This "One Color Infinite Style" campaign will be brought to life maintaining the Vans street/urban look and feel throughout the products, events, and social media posts.