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Challenge
Promote the Netflix show - Atypical. What makes the show different, what social issues does it address?
Focus this campaign more on Social.
Insight
Atypical is more than a show about family, it's more than a show about a teen with autism, it's a show about misfits. Atypical gives a unique and funny view into a weird and quirky family's lifestyle, and how an inadequately represented group lives in todays world.
Solution
We used this misfit concept as a core of our execution. In the "We're All Atypical" campaign, we introduced white "animated" strokes to bring out that quirky element of the show; in addition we created interactive boards for people to post their "atypical moments."
"We're All Atypical"
Show us your misfit
PRINT ADS
POSTERS
SOCIAL MEDIA
DIGITAL EXECUTION
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