Challenge
Promote the Netflix show - Atypical. What makes the show different, what social issues does it address, and why would you recommend it? Focus this campaign more on Social.
Insight
Atypical is more than a show about family, it's more than a show about a teen with autism, it's a show about misfits. Atypical gives a unique and funny view into a weird and quirky family's lifestyle, and how an inadequately represented group lives in todays world.
Solution
We used this misfit concept as a core of our execution, the idea is that everyone is Atypical in their own way. In our "We're All Atypical" campaign, we introduced white "animated" strokes to bring out that quirky element of the show; In addition we created interactive boards for people to post their "atypical moments."
"We're All Atypical"
Show us your misfit
PRINT ADS
POSTERS
SOCIAL MEDIA
DIGITAL EXECUTION
